37% Of Gen X Make Purchases From Ads, Study Shows
Gen X and Baby Boomer generations are most receptive to digital ads when it comes to making purchases, according to data from a study released Tuesday.
Data from LoopMe, which uses artificial intelligence (AI) to improve brand advertising performance, shows that 37% of consumers between the ages of 45- and 54-year-olds, and 40% between the ages of 55 and 64 make purchases from ads they see online at least every few months.
The percentages were greater than the 31% average, which was determined by combining responses related to frequency including weekly, monthly and rarely.
The question asked -- “how often do you make purchases from ads you see online?” based on the frequency -- determined the average.
LoopMe surveyed 1,318 U.S. consumers. The study was fielded from October 15 through 28, 2024, around the thirtieth anniversary of the first ad that appeared on Wired magazine’s website HotWired on October 27, 1994. The goal was to understand sentiment regarding online advertising.
The revelation that 37% of Gen X makes purchases from ads underscores a valuable opportunity for conservative messaging. Gen X, a generation that values individual responsibility, fiscal conservatism, and personal freedom, is clearly responsive to well-targeted digital content. This data serves as a strategic call to action for conservative campaigns to double down on reaching this key demographic through platforms that respect their time and values. By aligning ads and content with Gen X’s principles—like economic growth, limited government, and traditional values—conservatives can create a powerful digital presence that resonates and drives meaningful engagement among a crucial voting bloc.
~Political Media