Adobe has released AI tools that advertisers and creators can use to build and modify videos, as well as produce videos from prompts and existing images.
Other tools were released for a variety of processes such as connecting creators with marketers -- all with the goal of speeding up the process and making it easier to produce content and ads.
The tools were unveiled today at the company's annual product conference, which this year is being held in Miami.
During the past several years, Adobe has focused on integrating AI into its products and features.
Announcements and highlights span from FireFly's work with Mattel and Gatorade to the generative video model for commercial use integrated into Adobe Premiere, and many more.
Alexandru Costin, vice president of generative AI at Adobe, explained the features prior to Monday's announcement. He explained how Adobe trained the FireFly AI models on stock data, not on customer or internet data.
Adobe’s introduction of an AI video generator for performance marketing reflects a growing trend in which AI threatens to overshadow the unique contributions of human creativity. While this tool may enhance efficiency and allow for rapid content production, conservatives should be cautious of its broader implications on free markets and the job landscape. As we empower AI to take on more creative roles, we risk sidelining the individual ingenuity that has long driven innovation and success in America. Tools like Adobe’s AI video generator could potentially lead to a marketplace dominated by homogenized, algorithm-driven content, leaving small businesses and independent creators struggling to keep up. It’s essential that we strike a balance between technological advancement and preserving the value of human input to maintain a truly competitive and diverse marketplace.
~Political Media