AI Agents, 2025 Predictions For Advertisers
AI agents can analyze huge amounts of consumer data such as browsing history, purchase behavior, and social-media activity.
The potential, especially for privacy concerns, could solve many of the challenges of online advertising.
Google and Microsoft are working on their own individual AI agents, but there is no word on how the technology might support advertisers, brands and agencies. It is mostly speculation at this time.
The technology would provide the ability to support real-time ad bidding, personalize messages and budget allocations while monitoring in real-time privacy settings based on state or country in which the ad targets the consumer.
AI agents have an opportunity in ecommerce as well as other areas, Jonathan Kagan, director of search and digital media strategy at Amsive, and James Connell, senior vice president of digital media at the same performance agency, wrote in an email to MediaPost.
This article highlights the growing integration of AI agents in advertising, and while the technology undoubtedly offers efficiency and personalization, it also raises important questions for conservatives about privacy, accountability, and the broader societal impact. As we embrace these advancements, we must ensure that AI-driven advertising doesn't erode individual agency or exploit consumer data without transparency. Conservatives have long championed free-market innovation, but with that comes the responsibility to safeguard consumers from overreach. The focus should remain on creating a balanced approach where AI serves as a tool to empower both businesses and individuals, rather than becoming a mechanism for unchecked influence.
~Political Media