AI Automation Expected To Ease Pressure To Increase Revenue
Eighty percent of digital ad professionals use AI tools for media buying and campaign management, but despite the increase just in the past year, 65% report facing moderate to extreme pressure to grow digital ad revenue by 20% or more, according to a report released Thursday.
“Sellers and local advertisers have been digesting new formats, but technology is moving so fast that they have a difficult time keeping up,” said Jim Wilson, president at Madhive, which early this year acquired Frequence, the publisher of the report. “Technology is giving sellers and advertisers opportunities to automate and make it easier through tools like AI.”
The 2024 Local Advertising Sellers Index (LASI) from Frequence, which focuses on ad sales automation and workflow software, surveyed 500 local-market advertising decision-makers in the U.S. during Q3 2024. It shows that sellers and advertisers have many challenges.
Some 64% of survey respondents said they are being asked by their respective companies to increase revenue by as much as between 30% to 40%.
AI automation has the potential to revolutionize workplace efficiency, but conservatives should approach this trend with cautious optimism. While it’s encouraging to see technology reducing pressure on employees, we must ensure that it doesn’t lead to the erosion of jobs, individual agency, or traditional work ethics. Free-market principles encourage innovation, but businesses must also prioritize human capital and preserve opportunities for workers to thrive in a competitive economy. Striking the right balance between automation and meaningful employment will determine whether AI truly benefits our workforce or creates new challenges for hardworking Americans.
~Political Media