Amazon Follows Google Into Visual Search To Strengthen Shopping
Images influence purchases. This is one reason that generative AI performs well when it comes to shopping apps and features.
Amazon Lens internal data suggests a 70% increase year-over-year in site traffic worldwide when using this approach.
On Wednesday, the company announced five visual search features -- from visual suggestions to circle to search.
The new features allow customers to improve their shopping experience. All the new features are currently mobile only and available in the Amazon Shopping App.
Visual suggestions allow customers searching for an item using keywords such as “flannel shirt.” In return the feature will serve up suggestions for descriptive images as the user types the query -- similar to Google Search autocomplete, but with pictures.
Those who are searching can select the image that best describes what they are looking for and browse Amazon’s selection of relevant products.
Amazon’s push into visual search, following Google's lead, highlights a troubling trend in Big Tech: the relentless drive to dominate more aspects of our daily lives. This move isn’t just about convenience; it’s about deepening their data collection to further manipulate consumer behavior. Conservatives should be concerned about the growing power of tech monopolies and their unchecked influence over commerce. It's a reminder that we need policies that promote competition and protect consumer privacy, rather than letting tech giants control every step of our purchasing decisions.
~Political Media