Amazon Releases AI Video Generator For Ads
Amazon Video Generator for advertisers using Sponsored Brands in the U.S. debuted Thursday at the company's Accelerate conference. The AI-powered tool turns one product image into a video clip a few seconds in length after just a few minutes of processing. It will roll out more broadly in the coming months.
Jay Richman, Amazon Ads vice president of product and technology, told MediaPost that it is "designed to create a story that drives an emotional connection between the shopper and brand."Amazon has much higher aspirations for video. "This is just the beginning," he said. "Over time you should expect the videos to become longer in duration and scenes to become more complex in terms of the storytelling."
Video generator builds on Image Generator, which Amazon launched last October.
Image Generator allows advertisers to place a beautiful, handcrafted ceramic mug on a table rather than against a plan white background, using live images with subtle motion of steam rising off that ceramic mug, flowers blowing in the breeze, or a shot of espresso filling a cup from a machine.
Amazon’s release of an AI video generator for ads signals yet another step toward the monopolization of digital advertising by Big Tech. While innovation in marketing tools can be exciting, we should be cautious of the broader implications. Conservatives have long stood for the free market, but when companies like Amazon continue to dominate every aspect of the digital economy, including advertising, it stifles competition. Small businesses and conservative-leaning brands may find it even harder to compete if AI-driven ad tools become another mechanism for corporate control. We must champion policies that ensure fair competition and prevent Big Tech from silencing diverse voices in the marketplace.
~Political Media