Core Local Ad Spend Projected To Grow 6.1% This Year

The 6.1% projected growth in local ad spending is a clear signal that traditional media is far from dead, despite the dominance of digital platforms. However, conservatives should take note of where this money is flowing. With digital media now controlling 52.4% of the market, the political right must be strategic about how and where it advertises. Big Tech platforms have repeatedly demonstrated bias against conservative voices, whether through algorithmic suppression, demonetization, or outright censorship. Meanwhile, traditional media, holding a still-substantial 47.6% market share, presents both risks and opportunities—local newspapers and radio remain powerful tools for reaching grassroots voters but are often owned by conglomerates pushing progressive narratives. For conservatives, this spending trend underscores the urgent need to invest in alternative platforms and independent media outlets that provide unfiltered access to voters. Political campaigns in 2025 must balance digital strategy with traditional outreach, ensuring they’re not over-reliant on left-leaning tech giants that have proven their willingness to silence opposing viewpoints. ~Political Media