Don't Leave Your Fundraising on Autopilot During GOTV
What is one thing we see campaigns forget that costs them victory? Forgetting to add GOTV language to their fundraising appeals.
We can look back and directly see that campaigns that continue to push strictly fundraising have a higher chance of losing. This was especially true in multiple 2022 races where no digital persuasion ads went into effect, but the campaign’s fundraising ads expanded, even out of state.
While now is one of, if not the, best times to raise money, we cannot forget that the goal of the campaign is to win.
That is why at my firm, we work with each of our GOP clients to integrate the correct GOTV language into their fundraising campaigns. Whether it’s asking people to donate to support volunteers, asking to fund the latest TV ad, or pushing for a ballot chase program, adding in a line or two is so simple.
This article rightly emphasizes the need to integrate fundraising with GOTV efforts, but from a conservative standpoint, it’s essential to ensure that our messaging reflects core values—freedom, limited government, and personal responsibility. While Democrats often rely on big-money donors and Silicon Valley’s tech giants, conservatives can strengthen grassroots engagement. By personalizing appeals and tying them to our mission of preserving liberty, we can ensure that our fundraising drives align with our principles, especially during crucial GOTV periods where every dollar counts.
~Political Media