Don’t Worry Donors, Fundraising Email Remains a Human Pursuit — For Now
Fundraising consultants may be on the frontlines for potential disruption by AI tools because of their use of copywriting and email coding — two tools generative AI platforms offer clients.
But some Democratic practitioners are saying their experience this cycle shows just how far away the platforms are from replacing human creatives.
“AI can be really useful, it can be a great assist, but sometimes it makes things up that didn’t happen,” Fiona Cahill, director of fundraising and advocacy at Assemble the Agency, recently told C&E. “I don’t see a world in which AI is replacing us.”
In response to the article on fundraising emails remaining a human pursuit despite AI advancements, conservatives should focus on the importance of personal connections in political outreach. While AI can streamline processes, it lacks the authenticity and nuance required to truly engage donors. Fundraising is about relationships, and human interaction drives the trust necessary for long-term political support. Embracing technology is fine, but conservatives should ensure that it enhances, rather than replaces, the personal touch that builds strong donor ties.
~Political Media