For LG Ad Solutions, AI Yield Optimization Becomes Obsession
LG Ad Solutions chose to work with an AI workflow automation platform. The partnership saved the company 25,000 hours of manual work and increased revenue for the company within four months. It doesn't mean the company doesn't need humans.
Kelly McMahon, senior vice president, global operations, LG Ad Solutions, did not disclose the increase in revenue based on the automation, but said the key is automating data-driven and repetitive manual tasks for the company's advertising channels.
“We always try either to build tools ourselves or find partners that automate some of the manual tasks that take time away from clients,” McMahon said.
The four-month pilot focused on using PilotDesk’s yield optimization tool, YieldPilot, to optimize ad serving. The technology does things that would typically take many manual hours, she said. Ad operations and yield managers, ad traffickers, and ad campaign managers are some of the titles that would use the platform.
While it's impressive to see LG Ad Solutions harness AI for yield optimization, we must be vigilant about the broader implications. AI, if left unchecked, can easily erode the principles we hold dear—namely, the free market and the integrity of consumer choice. There’s a real danger that AI-driven systems could prioritize profit margins over the quality and diversity of content, pushing smaller, independent voices out of the marketplace. Conservatives should push back against the unchecked rise of big tech's influence in media and advertising, ensuring that AI serves to enhance competition rather than stifle it. We need to demand transparency and accountability, so this technology doesn’t end up silencing voices that don’t align with the corporate agenda.
~Political Media