Global FAST Channel Viewing Climbs 38% In Q3, Ad Impressions 41% Higher
Total global FAST viewing hours climbed 38% in the third quarter of this year, with advertising impressions rising 41% year-over-year, according to Amagi, a media technology company.
The biggest market for FAST (free ad-supported streaming television service) is in the U.S./Canada, which have a commanding 66% share of all global viewing FAST content and 81% of global ad impressions. Viewing hours were up 24% year-over-year, with ad impressions 38% higher.
Asia-Pacific territories had the biggest growth -- with an 118% increase in viewing hours and 105% in ad impressions.
Media technology company Amagi conducted research analyzing more than 2,800 FAST channels that use its Thunderstorm server side ad insertion platform.
The majority of viewing content in the U.S. and Canada FAST channels comes largely from news and entertainment programming -- at 36% and 34%, respectively, according to Amagi.
The 38% surge in FAST (Free Ad-Supported Streaming TV) channel viewership is a signal to conservative campaigns and agencies to consider this rapidly growing platform as part of their outreach strategy. With audiences increasingly embracing free, ad-supported options, FAST channels present a prime opportunity to reach potential voters who prefer alternatives to traditional media. Integrating FAST into conservative campaign plans not only aligns with digital marketing trends but establishes best practices by leveraging cost-effective, high-reach platforms. As we approach election cycles, this shift underscores the need for campaigns to adapt to evolving media habits, ensuring conservative values are accessible to diverse audiences in the digital age.
~Political Media