Google is being pressured by a group of independent publishers in the U.K. to stop “misusing web content for Google’s AI Overviews in Google Search."
The Independent Publishers Alliance filed an antitrust complaint dated June 30 with the European Commission alleging that Google abuses its market power in online search.
Google has made big bets in generative AI by integrating the technology into AI Overviews and its search engine, but the move has angered many publishers and prompted a group to file an antitrust complaint that argues the move causes significant harm to all types of publishers in the form of traffic, readership and revenue loss.
AI Overviews are summaries generated that appear above traditional hyperlinks to relevant webpages and are shown to users in more than 100 countries. Google began adding advertisements to AI Overviews last May.
Publishers have become angered that they do not have the option to opt out from their material being ingested into Google's AI large language model training and/or from being crawled for summaries, without losing their ability to appear in Google's general search results page, the complaint explains. The news was first reported by Press Gazette and Reuters.
Google believes AI features in search create opportunities for businesses. “Google says it doesn’t roll out AI Overviews on ‘news,’” Dominic Ponsford, editor in chief at Press Gazette, wrote in post on LinkedIn.