Instagram has updated the grid on all user profiles -- similar to TikTok’s home feed -- altering one of the social-media platform’s original aesthetic features.
Thumbnail images now have a more vertically aligned look, compared to the square image display users have been accustomed to for the past 15 years.
Instagram launched its grid update on the same day TikTok sent announcements to its 170 million users in the U.S. explaining that its service is temporarily unavailable due to a law banning the app in the region.
Social-media platforms have been preparing for this possibility for months and Instagram is no exception. Over the past week, the Meta-owned app has been working hard to set itself up as the main alternative to TikTok, extending its short-form video feature Reels to three minutes in length (a move also made by YouTube), and launching a new mobile video editing tool, which features “a full suite of creative tools.”