Meta: 'Community Notes' Will Not Affect Paid Ads

Marketers are largely in the dark about how Meta's upcoming content-moderation changes -- “Community Notes” -- will affect advertisements on the tech giant' family of social-media platforms. However, according to TheWall Street Journal, Meta will not display Community Notes on paid ads.

“Meta has told advertisers that Community Notes will apply to organic posts, not paid ads, but its official messages have not gone into detail about brands’ and influencers’ unpromoted posts,” the WSJ reports.

On January 7, Meta CEO Mark Zuckerberg announced that the company would be replacing fact-checking with Community Notes -- a form of content moderation popularized by X that relies on users’ individual and collective concerns over in-app content.

While this will likely be seen as a positive clarification for brands, as the content format has negatively challenged some ads on X, Meta has not provided specific details about other types of posts, such as influencers' sponsored posts that Meta has not been paid to promote and organic posts on brand accounts.

Unlike X’s Community Notes process, which applies to both paid and unpaid posts, Meta plans to implement its own Community Notes system in relation to organic content, not posts that the company has been paid to promote.