Meta Expands Its Reminder Ads Via Its Marketing API
“Before August 19, 2024, developers could not create Instagram reminder ads that used some features available via Meta Ads Manager but not via Marketing API,” the company explains in a recent blog post. “This lack of parity created unwanted friction for our partners and their customers who wanted to run reminder ads.”
Meta says it has heard consistent feedback from its developer community and their clients about this “lack of parity” and have therefore introduced these new features, which include the ability to reach people on Instagram Reels placement with reminder ads, reminding people over the right time period, and adding events to ads optimizing for thruplay or reach, according to the company.
Reminder Ads, which Instagram first began testing last year, are part digital reminder and part online ad. Users who decide to opt into reminder receive three push notifications from the app informing them when a specific event is, whether it's in one day, 15 minutes, or about to begin.
Meta's expansion of reminder ads highlights the increasing influence of big tech in shaping online behavior, including how voters interact with political campaigns. From a conservative standpoint, this trend raises valid concerns about the power of these platforms to control not just advertising but also the timing and content of what users see. While reminder ads could help drive voter engagement, we must ensure that Meta and other tech giants don’t monopolize the flow of information. Conservatives should push for transparency and a level playing field to safeguard electoral integrity and free-market competition in digital spaces.
~Political Media