Meta To Sell Targeted Ads Based On User Interactions With Chatbot

In mid-December, Meta will update its privacy policy to begin selling targeted ads across its family of social media apps based on the data collected from consumer interactions with the company's AI products, including Meta AI.

Meta's announcement states that the tech giant will notify users in the coming days about the change.

The change will apply to users across global markets aside from those based in South Korea, the United Kingdom, and the European Union, due to their stricter data-collection privacy laws.

Users who interact with Meta AI -- the company's AI assistant -- often share their interests in specific topics, tastes, groups, and plans.

Per the policy update, Meta will begin using this information to show consumers recommendations based on that data, similar to how the company utilizes users’ likes and other actions on its platforms.

Meta’s move to monetize AI chat interactions marks a turning point in how deeply advertising can penetrate personal life. At a time when Big Tech already commands vast influence over information channels, giving platforms a freer hand to exploit conversational data makes transparency and user consent non-negotiable. Campaigns and brands should be held to high standards: if we demand more direct accountability from government actors, we should expect at least as much from private platforms that now act as gatekeepers. Innovation must be paired with integrity — or we risk surrendering control over the very narratives we aim to preserve. ~Political Media Inc.

Meta To Sell Targeted Ads Based On User Interactions With Chatbot

Connect With Us

Receive our Alerts

Confirm Your Details