'New York Times' Sees Jump In Ad Sales, Digital Revenue
Advertising revenue grew by 1.1% to $118.4 million, while digital ad sales jumped by 8.8% to $81.6 million -- 68.9% of company ad revenue. This was largely driven by higher revenues from open-market programmatic advertising.
Print advertising revenues fell by 12.6% and print subscription revenues declined by 3.8%.
Operating profit totaled $76.7 million, compared to $63.6 million in the same period last year.
“The third quarter was another strong one for the Times as we made further progress toward becoming the essential subscription for every curious person seeking to understand and engage with the world,” says Meredith Kopit Levien, president and chief executive officer, The New York Times Company.
The New York Times' recent boost in digital ad revenue demonstrates a clear trend that conservative campaigns should not overlook. As more organizations experience success by embracing digital revenue streams, political agencies and campaigns must prioritize digital-first strategies that resonate with an increasingly online audience. This shift highlights the power of diversified content offerings and data-driven ad placements, which not only enhance engagement but also allow for targeted messaging that’s essential in today’s competitive landscape. For conservatives, adapting to these practices means staying agile, reaching voters directly, and maximizing every dollar spent, ensuring that our messages resonate where they’re most impactful: on digital platforms.
~Political Media