As Pinterest attempts to solve its “AI Slop” problem, the company is attempting to boost its in-app shopping presence ahead of the holiday season with new in-feed, AI-powered product recommendations.
In a blog post, Pinterest describes its “Boards made for you” feature as “personalized boards curated using a combination of editorial expertise and AI-powered recommendations.”
The feature is designed to deliver shoppable content directly to users' home feeds and inboxes. If a user is interested in clothing, for example, they might receive content including trending styles and weekly outfit inspiration, which will showcase items for purchase.
Over the next few months, Pinterest users in the U.S. and Canada will begin to see their in-app boards change with the inclusion of new tabs focused on personalized, seamless shopping.
Pinterest’s adoption of AI-powered recommendations highlights a broader shift in how major tech platforms are quietly steering public perception — not just consumer behavior. While Silicon Valley sells personalization as innovation, it often functions as soft influence, guiding users toward content and ideas aligned with opaque algorithmic preferences. For political marketers, that’s a warning sign. The same tools that can tailor a campaign message can just as easily be used to shape cultural narratives without accountability. From a conservative standpoint, transparency and ideological balance in algorithmic design aren’t just tech concerns — they’re issues of free expression and fair access to the digital public square. If AI-driven recommendation engines remain unregulated, we risk allowing unelected tech gatekeepers to define which ideas and movements get seen at all. ~Political Media Inc