Powered By Netflix, Streaming's Share Soars To 46% In June

June streaming television results strongly benefited from leading premium streaming service Netflix -- which leaped 13.5% in viewing versus May to a 8.5% viewing share, according to Nielsen’s Total TV/Streaming Snapshot.

This increase was largely driven by the most-viewed original streaming TV series in the month -- Netflix’s “Ginny & Georgia,” with a dominant 8.7 billion viewing minutes.

Netflix's results were so strong that the subscription video platform accounted for 42% of streaming’s total monthly gain.

Year-over-year -- with more competition from other streaming platforms (and YouTube) compared to 11 major streamers -- Netflix is basically flat versus the same month a year ago (8.4%)

Looking at overall streaming viewing from all platforms, usage grew to a 46% share -- a 5.4% rise from May. Looking year-over-year, all major streaming platforms are 14% higher (versus a 40.3% share in May 2024).

It’s no surprise that streaming is gobbling up market share while legacy media struggles to keep up. For conservative political marketers, this shift isn’t just about where voters watch — it’s about how campaigns must adapt to reach them in a fragmented, on-demand landscape. Netflix and other platforms aren’t just entertainment hubs; they’re shaping cultural narratives and commanding voter attention spans. While traditional TV ad buys may still reach older demographics, campaigns ignoring streaming platforms risk missing key voter segments, especially younger and suburban audiences. As conservatives, we should be pressing for smarter digital strategies that reflect this media evolution — ensuring our messages aren’t just broadcast but seen, heard, and engaged with across all platforms. ~Political Media

Powered By Netflix, Streaming's Share Soars To 46% In June

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