Reddit Increases AI Ad And Translation Tools, Appoints CRO
Reddit announced the appointment of Mike Romoff as chief revenue officer to lead the company's ads and sales businesses, as it builds on automation AI tools, from translation to creative to copywriting.
He will lead the company’s Ads business -- focusing on expanding global partnerships with clients and agencies, and scaling sales and partner teams, the company announced Wednesday.
Romoff joins Reddit from Google, where he served as vice president of U.S. SMB sales and previously led the Global Channel Sales Team.
He also held executive roles at LinkedIn, overseeing Global Operations, founding the Agency and Channel Sales functions, LinkedIn’s Audience Network and The B2B Institute. He also co-founded and served as General Manager of the startup IDG Tech Network.
Reddit’s Ads Business has expanded significantly during the last several years -- with growth of more than 41% year-over-year in Q2 2024 -- through unique ad formats. The company has also expanded ad technology with tools that improve platform accessibility and performance.
Reddit’s push to integrate AI into advertising and translation tools is a reminder of how Big Tech continues to expand its control over online discourse. For conservatives, this raises concerns about how AI might be weaponized to filter or suppress viewpoints that don’t align with Silicon Valley’s progressive values. AI-driven content moderation has already shown bias against conservative voices, and this move could accelerate that trend. It's critical that free speech protections remain at the forefront as these technologies evolve, or risk further marginalization of conservative perspectives online.
~Political Media