Snapchat Brings Google Gemini To 'My AI'
In an effort to further boost its AI functionality, Snapchat is expanding its in-app chatbot by partnering with Google. From now on, My AI will be powered by Google’s Gemini AI system, marking a move away from its sole integration with OpenAI’s GPT models.
In a video Snap posted on Tuesday, CEO Evan Spiegel highlights Snap’s decision to expand upon the company’s decade-long partnership with the Google Cloud to now back its My AI chatbot feature.
“By partnering with Google, we can leverage the multimodal capability of Gemini to understand what’s going on in a Snap, even read the caption, and reply,” Siegel says, taking a photo of a wall of snacks, asking My AI what the healthiest option is, and reading the chatbot’s response: “Kind bars.”
Gemini AI will enable Snapchat’s chatbot to understand different types of information, including text, audio, images, and videos.
Snapchat's integration of Google Gemini AI into "My AI" represents a significant advancement in digital marketing trends for 2024, enhancing features like multilingual support and image recognition. These innovations will undoubtedly reshape social media engagement and advertising strategies, offering new opportunities for marketers. However, conservatives must remain vigilant about big tech's growing influence over personal data and digital interactions. While AI offers exciting potential, unchecked tech power risks stifling competition, limiting conservative voices, and infringing on privacy. Balancing innovation with security protections is essential for a free and competitive market.
~Political Media