Snapchat Brings Spotlight Videos To Its Stories Revenue-Share Program
According to the company, Spotlight viewership is up 25% year-over-year. In addition, the number of creators posting publicly on the platform has more than tripled over the past year.
This is why the company sees a opportunity for creators to monetize the new video format, just as they do with Stories.
Beginning on February 1, 2025, Snapchat says eligible creators will be able to monetize Spotlight videos that surpass a minute in length.
Creators may be eligible for the opportunity if they have at least 50,000 followers, post at least 25 times per month across Saved Stories or Spotlight, and garner 10 million Snap views, 1 million Spotlight views, or 12,000 hours of view time in the past 28 days.
Snapchat's move to integrate Spotlight videos into Stories for revenue-sharing is yet another example of big tech dictating the terms of the digital marketplace. While creator monetization is important, conservatives should be wary of these centralized platforms consolidating power and controlling whose voices are amplified. For political campaigns and digital marketers, this highlights a broader issue: dependency on platforms that can change their policies—or priorities—overnight. The real solution lies in fostering competitive markets and alternative platforms where creators, marketers, and campaigns have the freedom to thrive without gatekeepers calling the shots. True innovation comes not from top-down control but from a level playing field where competition and creativity drive success.
~Political Media