Survey Details Digital Salaries, What Influences Annual Pay
The average digital marketing salary in the U.S. last year was $84,233. But that number could depend on a variety of factors, from an influx of entry-level industry professionals to regional salary variations that contribute to broader economic trends.
NP Digital, an independent agency, collected responses from 2,880 digital marketing professionals across 96 countries in the fourth quarter of 2024. The data offers a perspective on how digital marketing salary trends vary by region, role, and experience.
Survey questions focused on salary issues such as total compensation measured in U.S. dollars, attitudes toward discussing compensation at work, strategies for increasing compensation, perceptions of AI's role in salary negotiations, and job-switching behavior and motivations. Respondents also shared information on gender, education level, work experience, and seniority.
The data goes into detail on a variety of other topics than what is summarized here such as factors behind job switching, how digital marketers think AI will impact their pay, and how digital marketers use AI to compensate their pay.
Most digital marketers make an annual salary of less than $150,000, and the median salary is $63,000.
Salaries exceeding $150,000 are less common and typically align with senior executive or specialized roles.