Tech Lab Appropriates Talent Show Format To Standardize CTV Ads
“The industry is full of new ad formats that show promise but lack the technical standards to take off," IAB Tech Lab CEO Anthony Katsur notes, explaing, "'Ad Format Idol' is about cutting through the noise, finding what works, and giving it the structure needed to thrive.”
The IAB Tech Lab’s approach to standardizing connected TV (CTV) ads through a "talent show" style format may seem innovative, but it's also a reflection of how deeply Big Tech is entrenching itself in shaping advertising norms. Conservatives should be wary of the increasing centralization in the tech space, where a handful of companies dictate standards that could ultimately limit the free market's ability to compete. Instead, we should advocate for more decentralized, market-driven solutions that allow small businesses and campaigns to innovate without being subject to corporate gatekeepers.
~Political Media