The Brandtech Group Draws The Blueprint For Ethical AI
Agency in-house and legal teams are settling into the era of generative AI (GAI) by building business processes and a blueprint for ad campaigns.
The conversations with brands have become less about how to use the technology and more about ethics and removing bias when building text-based prompts to create images.
The blueprint has become more than just an opinion, says Rebecca Sykes, partner and head of emerging technology at The Brandtech Group.
“We aim to always be ahead of the direction legislation is taking us,” she said, adding that CMOs are increasingly asking questions around ethical usage of GAI as they move from pilots to deployment.
A GAI Ethical package, which includes the tool Bias Breaker -- from The Brandtech Group -- was announced Wednesday, with the goal of assisting to set guidelines for the ethical use of the technology and stopping the use of bias in results. A blueprint for creating an ethical Gen AI policy is being released for free as part of the package.
The guidelines have been fully integrated in Pencil, the GAI building platform that The Brandtech Group acquired last year.
Generative AI can be a powerful tool for business, but as conservatives, we should be cautious about the growing focus on “ethical” frameworks that risk leading to unnecessary regulation. The private sector, not government bodies like the EU, should determine the best practices for AI innovation. Efforts like The Brandtech Group’s Bias Breaker may have noble intentions, but we must ensure that they don’t undermine free enterprise by prioritizing forced inclusivity over market-driven solutions and merit-based results. Conservatives must champion innovation without stifling creativity with restrictive rules.
~Political Media