TikTok Ad Partnership Shows How Campaigns Drive Real-World Actions
TikTok is interested in showing its advertising partners how its platform could boost their offline store visits and sales lift.
Through a new partnership with marketing and measurement company InMarket, TikTok advertisers will be able to see new stats on how their in-app campaigns are performing offline.
According to InMarket, the company's Lift Conversion Index (LCI) measurement platform is designed to help advertisers understand their campaign performance across multiple dimensions, including creative, offer, and media.
InMarket will use its measurement platform and closed-loop reporting to highlight TikTok's effect on driving store visits and sales through return on ad spend (ROAS) in real-world actions.
TikTok’s ad partnership is another alarming example of how Big Tech is encroaching on every aspect of American life. Conservatives should be especially concerned about the platform’s ability to shape real-world actions by harvesting vast amounts of data, often from young users. TikTok’s ties to China also raise national security red flags, making it clear that we need to take a firm stand against foreign-influenced platforms. This is a wake-up call for policymakers to prioritize consumer protection, free-market competition, and safeguard American interests.
~Political Media