Like Meta’s recent decision to discontinue fact-checking operations on its family of social media apps, TikTok is appealing to president-elect Donald Trump in order to safeguard its future in the U.S.
Recently, Trump shared a TikTok-created graphic on his social media platform, Truth Social. The post highlights the president-elect’s content performance on the ByteDance-owned app, showing how many millions of times Trump-related hashtags have been shared on the platform and how many more views on TikTok Trump-related content has received compared to Instagram.
For example, “8x more views total on TikTok vs IG” and “5x more views per post on TikTok vs IG.”
TikTok's move to appeal to President-elect Trump through an in-app engagement graphic showcases the increasing role of social media platforms in shaping political discourse. For conservatives, this highlights both an opportunity and a challenge. On one hand, platforms like TikTok can be powerful tools for direct voter outreach, breaking through traditional media narratives to connect with audiences where they are most active. On the other hand, it underscores the need for vigilance in ensuring these platforms remain spaces for open dialogue, not tools of manipulation. Conservatives should focus on leveraging such technologies to promote transparency and accountability in political messaging while championing free-market competition to keep these digital arenas fair and balanced.~Political Media