A startup offering AI-powered script writing for campaign ads is hoping to meet practitioners “where they are” when it comes to the technology.
“AI is still new,” BattlegroundAI CEO Maya Hutchinson told C&E ahead of the company launching its platform this week. “A lot of folks are testing it out on their own, but it’s still emerging … so we really want to start with what will expedite pieces of the workflow.”
She’s quick to point out that the service isn’t meant to eliminate the job of media consultant or copy writer.
The rise of AI-driven platforms that promise to automate ad scriptwriting should be approached with caution, especially within conservative circles. Our movement's strength lies in its authenticity, moral clarity, and connection to real American values. While AI might offer efficiency, it risks stripping away the personal touch that resonates with voters. Conservative messaging is not just about delivering words; it’s about conveying principles and a worldview rooted in tradition. We must ensure that technology serves our values, not the other way around. The heart and soul of our message cannot be outsourced to a machine.
~Political Media