Yahoo DSP Collaborates With Ad-Quality Expert To Secure Its Ecosystem
Yahoo DSP will work with GeoEdge, which focuses on ad security and quality, to create a safer and more reliable ad environment for advertisers and their customers as malvertising remains a challenge across the advertising industry.
GeoEdge’s ad-quality service will ensure that ad creative running through Yahoo DSP is secure and free from malware and content risks.
As digital advertising faces increasing user experience and safety threats, the technology safeguards against malicious code, social engineering attacks, cloaking and sensitive advertising.
Ad-quality controls support Yahoo in protecting against high-risk and harmful creative content, including political and election ads.
Security is important to Amnon Siev, GeoEdge CEO, who has been developing products and supporting sales for enterprise technology providers to secure a safer internet most of his life.
“As a father, it’s important for me that my kids have a safe internet environment that’s free of malicious ads and content,” Siev told MediaPost. “We all spend so much time interacting with the internet,” he said, for business and leisure.
Yahoo DSP’s collaboration with GeoEdge on ad security is a vital development for digital marketing and political campaigns. This partnership targets malvertising, protecting audiences from harmful or misleading content, including deepfake ads that have increasingly infiltrated the digital space. For political agencies, this move sets a best practice in vetting ad quality, ensuring brand safety and trust. As digital landscapes grow more complex, maintaining high ad standards is crucial to campaign credibility and user experience, safeguarding both brands and constituents in the digital marketplace.
~Political Media