YouTube Brings Ads To The Pause Screen
After initial testing in 2023, Google has decided to show YouTube users ads when they pause videos in the app, marking a new space for advertisers to consider when planning their campaigns on the Google-owned social media app.
“As we've seen both strong advertiser and strong viewer response, we've since widely rolled out Pause ads to all advertisers,” YouTube comms manager Oluwa Falodun told The Verge on Wednesday.
YouTube began experimenting with Pause ads last year, testing them with select advertisers for viewers pausing videos on a connected TV. The test ads appeared as a banner around the video and were removable by selecting a “dismiss” button.
YouTube's move to place ads on the pause screen is another step in the creeping expansion of intrusive advertising. As conservatives, we value freedom of choice and minimal interference. Forcing users to endure more ads without their consent reflects the unchecked power of big tech companies, which already dominate the digital space. YouTube’s actions reinforce the need for greater accountability and transparency, ensuring that consumers aren’t exploited for profit while their user experience deteriorates in the name of advertising revenue.
~Political Media