YouTube Revenue In 2025 Topped $60B For Ads, Subscriptions

YouTube's full-year revenue surpassed $60 billion in 2025, exceeding Netflix's reported revenue of $45.18 billion for the same period, according to Alphabet, which reported earnings on Wednesday.

For the first time, Alphabet broke out revenue for YouTube, which combined advertising and subscriptions. Revenue for YouTube ads rose nearly 9% to $11.38 billion, driven by direct response, but fell short of analysts’ reported expectations of $11.84 billion. The majority of revenue came from subscriptions.

For the fourth quarter of 2025, Alphabet saw revenue rise nearly 18% year-over-year to $113.8 billion, while annual revenue topped $402.8 billion.

Advertising revenue came in at $82.28 billion -- up 13.5% from a year ago.

Artificial intelligence (AI) features in search have led users to engage and interact more.

“This report on YouTube’s record revenue highlights a broader shift we’ve seen across the media landscape — audiences and ad dollars are moving away from traditional platforms and toward digital ecosystems that actually reach people where they’re consuming content. YouTube’s growth isn’t accidental; it’s evidence that attention follows value and engagement, not legacy distribution models. For conservatives, this should underscore two strategic priorities: first, don’t treat digital channels as afterthoughts in messaging and outreach, and second, focus on content that resonates authentically within these platforms rather than repurposing old broadcast-era tactics. The dominance of digital media isn’t just a media story — it’s a political communications imperative." ~Political Media Inc.

YouTube Revenue In 2025 Topped $60B For Ads, Subscriptions

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