Political Media Report

What a Clean Room Means for Amazon Advertising
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What a Clean Room Means for Amazon Advertising
  • 09/02/2019 12:00 AM
  • Source: Ad Week
Big brands stand to benefit...
Joe Biden Ignores Young Voters in Digital Advertising
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Joe Biden Ignores Young Voters in Digital Advertising
  • 09/02/2019 12:00 AM
  • Source: Washington Free Beacon
Joe Biden’s presidential campaign is spending less on digital outreach to younger voters than any other 2020 presidential campaign poised to ...
Are You Advertising For The Competition?
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Are You Advertising For The Competition?
  • 08/24/2019 12:00 AM
  • Source: Forbes
What's left of your business if you remove you? If you were to go to your website, collateral or even your personal sales pitch and remove ev...
Google to increase privacy online via its new Privacy Sandbox initiative
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Google to increase privacy online via its new Privacy Sandbox initiative
  • 08/24/2019 12:00 AM
  • Source: Digital Trends
Amid mounting concerns about online privacy, Google has taken a step toward addressing those concerns with a few of its own plans for develop...
Out-of-Home Ad Revenue Hasn’t Experienced Growth Like This in More Than a Decade
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Out-of-Home Ad Revenue Hasn’t Experienced Growth Like This in More Than a Decade
  • 08/24/2019 12:00 AM
  • Source: Ad Week
OAAA says industry grew 7.7% in the second quarter of 2019...
‘A growing ecosystem’: With new partner directory, Amazon signals maturity of its ad business
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‘A growing ecosystem’: With new partner directory, Amazon signals maturity of its ad business
  • 08/24/2019 12:00 AM
  • Source: Digiday
Amazon’s advertising platform continues to grow...
 Epoch Times banned from advertising after sneaking pro-Trump propaganda onto Facebook
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Epoch Times banned from advertising after sneaking pro-Trump propaganda onto Facebook
  • 08/24/2019 12:00 AM
  • Source: The Verge
The site was the largest political spender on Facebook ads outside of the Trump campaign...
A Reality Check On Advertising Relevancy And Personalization
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A Reality Check On Advertising Relevancy And Personalization
  • 08/16/2019 12:00 AM
  • Source: Forbes
Interest-based advertising in digital has transformed how consumers, brands and publishers interact...
 Top-clicked headlines in marketing and advertising: Social media, consumer privacy and novel promotions
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Top-clicked headlines in marketing and advertising: Social media, consumer privacy and novel promotions
  • 08/16/2019 12:00 AM
  • Source: Smart Brief
Marketing and advertising are ever-evolving fields, with practitioners and executives alike working toward social media excellence, plotting ...
Walmart: Untapped Opportunity In Digital Advertising
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Walmart: Untapped Opportunity In Digital Advertising
  • 08/16/2019 12:00 AM
  • Source: Seaking Alpha
Walmart's omnichannel retail strengths could be an advantage....
How Amazon Is Transforming Programmatic Advertising
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How Amazon Is Transforming Programmatic Advertising
  • 08/16/2019 12:00 AM
  • Source: Market Realist
On July 26, the Wall Street Journal first reported Amazon’s (AMZN) deal with demand-side platforms the Trade Desk and Dataxu TouchPoint...
Why creative is so counterintuitive
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Why creative is so counterintuitive
  • 08/16/2019 12:00 AM
  • Source: Ad Age
When it comes to advertising on social media, creative (the images and video for your ads) is very counterintuitive...
DOJ Scrutinizes Google Advertising, Search in Antitrust Probe
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DOJ Scrutinizes Google Advertising, Search in Antitrust Probe
  • 08/10/2019 12:00 AM
  • Source: Bloomberg News
The Justice Department is scrutinizing Google’s digital advertising and search operations as authorities gear up a broad antitrust review of ...
How TV Tuned In More Ad Dollars: Direct Response and Digital Doubts
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How TV Tuned In More Ad Dollars: Direct Response and Digital Doubts
  • 08/09/2019 12:00 AM
  • Source: Variety
Analysis: Madison Avenue is rushing to TV as if Tony the Tiger and the Marlboro Man were still in their prime...
Amazon Advances in the Digital Advertising Space
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Amazon Advances in the Digital Advertising Space
  • 08/09/2019 12:00 AM
  • Source: Market Realist
Amazon has also been gradually increasing its revenue exposure to the digital advertising business—and there’s huge opportunity in the space...

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