Political Media Report
The why and how of marketing automation
What do we mean by marketing automation?...
Branding Basics For Building a Brand That Rocks
When you think of branding typically think of design, logos, and positive attributes assigned to products based on advertising and associatio...
How to Craft Engaging Content for your Email Marketing Strategy
Today, email users are used to getting their inboxes flooded by several emails. ...
Email Marketing Trends for 2021
It will be no surprise that customer behaviour has changed over the last year due to the pandemic and this is no different for email marketin...
3 Powerful Tips to Make Your Social Media Marketing More Effective
Social media is no longer used just for the purpose of socializing. ...
Happy Customers: How to Delight & Retain People to Drive Revenue
Money can’t buy happiness....
The Key to Successful Email Monetization? Put the Customer First
By conducting an in-depth audience analysis, you can optimize the effectiveness of programmatic native advertising via email list monetizatio...
Study: Consumers Want To Know What Data Brands Have On Them
Consumers are nervous about data security, according to a new study by Axway. ...
Supreme Court Pares Back Anti-Hacking Law
In a closely watched case, the Supreme Court Thursday voted 6-3 to narrow the scope of a 1980s-era anti-hacking law.
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Google Removes Top ‘Diversity’ Exec After Antisemitic Comments Exposed
Google has removed Kamau Bobb from his “head of diversity” position after discovering a blog post from 2007 in which Bobb wrote that Jewish p...
Topic Clusters Simplify Your Content Strategy and Improve SEO
If you have been posting on your blog for quite some time, you probably have an extensive amount of good content for your visitors....
Email Automation: The Driving Force That Accelerates Business Growth
Email marketing is consistently giving the best ROI among all digital marketing channels, and 2021 is not going to be an exception to it. ...
Three Tips For Marketing In A Digital Transformation Boom
Marketing has become so synonymous with technology that it’s hard to see where one begins and the other ends. ...
Chatbots and social media: A match made in marketing heaven
Today’s customer expectations can be tricky to deliver on. ...
Two Strategies For Content Marketing Success
As marketers, we’re always on the hunt for the latest and greatest content marketing tactic. ...