Political Media Report
What a Clean Room Means for Amazon Advertising
Big brands stand to benefit...
Joe Biden Ignores Young Voters in Digital Advertising
Joe Biden’s presidential campaign is spending less on digital outreach to younger voters than any other 2020 presidential campaign poised to ...
Are You Advertising For The Competition?
What's left of your business if you remove you? If you were to go to your website, collateral or even your personal sales pitch and remove ev...
Google to increase privacy online via its new Privacy Sandbox initiative
Amid mounting concerns about online privacy, Google has taken a step toward addressing those concerns with a few of its own plans for develop...
Out-of-Home Ad Revenue Hasn’t Experienced Growth Like This in More Than a Decade
OAAA says industry grew 7.7% in the second quarter of 2019...
‘A growing ecosystem’: With new partner directory, Amazon signals maturity of its ad business
Amazon’s advertising platform continues to grow...
Epoch Times banned from advertising after sneaking pro-Trump propaganda onto Facebook
The site was the largest political spender on Facebook ads outside of the Trump campaign...
A Reality Check On Advertising Relevancy And Personalization
Interest-based advertising in digital has transformed how consumers, brands and publishers interact...
Top-clicked headlines in marketing and advertising: Social media, consumer privacy and novel promotions
Marketing and advertising are ever-evolving fields, with practitioners and executives alike working toward social media excellence, plotting ...
Walmart: Untapped Opportunity In Digital Advertising
Walmart's omnichannel retail strengths could be an advantage....
How Amazon Is Transforming Programmatic Advertising
On July 26, the Wall Street Journal first reported Amazon’s (AMZN) deal with demand-side platforms the Trade Desk and Dataxu TouchPoint...
Why creative is so counterintuitive
When it comes to advertising on social media, creative (the images and video for your ads) is very counterintuitive...
DOJ Scrutinizes Google Advertising, Search in Antitrust Probe
The Justice Department is scrutinizing Google’s digital advertising and search operations as authorities gear up a broad antitrust review of ...
How TV Tuned In More Ad Dollars: Direct Response and Digital Doubts
Analysis: Madison Avenue is rushing to TV as if Tony the Tiger and the Marlboro Man were still in their prime...
Amazon Advances in the Digital Advertising Space
Amazon has also been gradually increasing its revenue exposure to the digital advertising business—and there’s huge opportunity in the space...