Political Media Report

Amazon encourages brands to go live for Prime Day
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Amazon encourages brands to go live for Prime Day
  • 06/29/2019 12:00 AM
  • Source: Ad Age
Streaming shopping shows on Amazon and Twitch are the new hot promotional tools for advertisers during made-up sales holiday...
Will Netflix Cave In to the Advertising Opportunity? Wall Street Sees Potential for $1 Billion Yearly Windfall
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Will Netflix Cave In to the Advertising Opportunity? Wall Street Sees Potential for $1 Billion Yearly Windfall
  • 06/29/2019 12:00 AM
  • Source: Variety
It’s become an industry guessing game: Will Netflix ever relent on its no-commercials stance and cash in on advertising?...
AR Advertising: A Gimmick Or A New Advertising Frontier?
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AR Advertising: A Gimmick Or A New Advertising Frontier?
  • 06/29/2019 12:00 AM
  • Source: Forbes
The origins of advertising can be traced back to newspaper advertising in the 19th century...
Amazon is coming for Madison Avenue's talent, and it could be another blow to embattled agencies and ad-tech companies
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Amazon is coming for Madison Avenue's talent, and it could be another blow to embattled agencies and ad-tech companies
  • 06/22/2019 12:00 AM
  • Source: Business Insider
Amazon has big advertising ambitions, and it's coming after Madison Avenue's talent to realize them...
Worldwide Online Advertising Market Outlook 2019-2024: Mobile Platform to Witness High Growth
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Worldwide Online Advertising Market Outlook 2019-2024: Mobile Platform to Witness High Growth
  • 06/22/2019 12:00 AM
  • Source: Yahoo News
The "Online Advertising Market - Growth, Trends, and Forecast (2019 - 2024)" report has been added to ResearchAndMarkets.com's offering...
Story image for advertising from Digiday Advertising and media execs really want Netflix to have ads
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Story image for advertising from Digiday Advertising and media execs really want Netflix to have ads
  • 06/22/2019 12:00 AM
  • Source: Digiday
Advertisers are confident that Netflix is going to one day have ads — or, at the very least, they really, really want Netflix to have ads...
How Social Media Influencers Are Used for Advertising
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How Social Media Influencers Are Used for Advertising
  • 06/22/2019 12:00 AM
  • Source: Inside Edition
A new type of advertising is on the rise: the social media influencer...
If Facebook and Google don’t fix their problems, advertising execs say they could go somewhere else
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If Facebook and Google don’t fix their problems, advertising execs say they could go somewhere else
  • 06/22/2019 12:00 AM
  • Source: CNBC
This year as executives from the world’s biggest brands and ad agencies gather for the annual Cannes Lions advertising festival, Facebook and...
What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry
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What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry
  • 06/15/2019 12:00 AM
  • Source: Ad Week
And how it will shape the way they create and deliver ads...
Three Ways Brands Can Leverage AI For Predictive Advertising
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Three Ways Brands Can Leverage AI For Predictive Advertising
  • 06/15/2019 12:00 AM
  • Source: Forbes
We live in a world that is becoming more personalized every day. Consumers have come to expect experiences that are tailored for them — espec...
Will Addressable Advertising Stave Off A Decline In Television Ad Spending?
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Will Addressable Advertising Stave Off A Decline In Television Ad Spending?
  • 06/15/2019 12:00 AM
  • Source: Fortune
E-marketer.com reports that digital advertising has grown to account for over half of all advertising expenditures, while spending on traditi...
Facebook to Boost Ad Spending as It Tries to Restore Reputation
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Facebook to Boost Ad Spending as It Tries to Restore Reputation
  • 06/15/2019 12:00 AM
  • Source: Wall Street Journal
Facebook Inc. said it is ramping up its global advertising spending as it aims to rebuild trust after a series of privacy missteps and other...
Drugmakers Sue Trump Administration to Halt Advertising Rule
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Drugmakers Sue Trump Administration to Halt Advertising Rule
  • 06/15/2019 12:00 AM
  • Source: Bloomberg News
Some of the U.S.’s biggest pharmaceutical companies sued the Trump administration to try and block a rule that would force them to put the pr...
Podcast Advertising Revenue Projected to Hit $1B by 2021
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Podcast Advertising Revenue Projected to Hit $1B by 2021
  • 06/08/2019 12:00 AM
  • Source: Billboard
The Interactive Advertising Bureau's annual study reports revenue grew 53% to $479.1 Million in 2018...
 Make advertising personal
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Make advertising personal
  • 06/08/2019 12:00 AM
  • Source: FW Business
We often hear how impersonal the world has become. We text rather than talk...

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