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Will Addressable Advertising Stave Off A Decline In Television Ad Spending?
  • 06/15/2019 12:00 AM
  • Source: Fortune
E-marketer.com reports that digital advertising has grown to account for over half of all advertising expenditures, while spending on traditi...
Facebook to Boost Ad Spending as It Tries to Restore Reputation
  • 06/15/2019 12:00 AM
  • Source: Wall Street Journal
Facebook Inc. said it is ramping up its global advertising spending as it aims to rebuild trust after a series of privacy missteps and other...
Drugmakers Sue Trump Administration to Halt Advertising Rule
  • 06/15/2019 12:00 AM
  • Source: Bloomberg News
Some of the U.S.’s biggest pharmaceutical companies sued the Trump administration to try and block a rule that would force them to put the pr...
Podcast Advertising Revenue Projected to Hit $1B by 2021
  • 06/08/2019 12:00 AM
  • Source: Billboard
The Interactive Advertising Bureau's annual study reports revenue grew 53% to $479.1 Million in 2018...
Make advertising personal
  • 06/08/2019 12:00 AM
  • Source: FW Business
We often hear how impersonal the world has become. We text rather than talk...
Google appeals $1.7 billion EU antitrust fine over ‘illegal’ advertising practices
  • 06/08/2019 12:00 AM
  • Source: CNBC
In March, the European Commission fined Google $1.7 billion for anti-competitive practices in the online advertising market...
U.S. Army changes recruitment approach with new advertising agency
  • 06/08/2019 12:00 AM
  • Source: UPI
The U.S. Army announced it will reallocate its marketing, advertising and recruiting funds following an internal audit...
So Much for AT&T's Grand Advertising and Streaming Plan—Data Sheet
  • 06/08/2019 12:00 AM
  • Source: Yahoo News
WarnerMedia’s reported plans for its new video streaming service make for a good example of why business is so interesting...
Making Downloadable Advertising Work
  • 05/30/2019 12:00 AM
  • Source: Forbes
As someone who spends a greater than average amount of time on planes and trains, the ability to download television shows has been a big plu...
Why retailers are gaining an edge in online advertising
  • 06/03/2019 12:00 AM
  • Source: DigitalCommerce360
Ecommerce powerhouses represent the new breed of “publishers” that could quickly rise to surpass today’s publishers both in advertising impor...
AdQuick Launches Look-Alike Modeling For Outdoor Advertising
  • 06/03/2019 12:00 AM
  • Source: Ad Exchanger
Out-of-home (OOH) advertising is the only traditional media that’s still showing growth, but some advertisers are holding back, because the p...
Marketers turn up the volume on podcast advertising
  • 06/03/2019 12:00 AM
  • Source: Greater Baton Rouge Business Report
Podcast makers are getting more and more interest from marketers looking to tap into listeners, but their growth remains constrained by the l...
NRA Sues Advertising Firm for Alleged Media Leaks, Coup Attempt
  • 05/25/2019 12:00 AM
  • Source: Daily Beast
The NRA is suing the advertising firm that it has worked with for decades–again...
Google Moves to Tackle Amazon Advertising Threat
  • 05/25/2019 12:00 AM
  • Source: Market Realist
Google lags behind Amazon and Facebook in revenue growth...
New Book Lifts the Veil on Amazon Advertising, revealing the secrets to Expand Your Brand Both Online and Offline
  • 05/25/2019 12:00 AM
  • Source: MarTech Series
The Ultimate Guide to Amazon Advertising, reveals everything brands need to know to successfully use Amazon Ads to reach an audience of 310 m...

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