Political Media Report
Amazon encourages brands to go live for Prime Day
Streaming shopping shows on Amazon and Twitch are the new hot promotional tools for advertisers during made-up sales holiday...
Will Netflix Cave In to the Advertising Opportunity? Wall Street Sees Potential for $1 Billion Yearly Windfall
It’s become an industry guessing game: Will Netflix ever relent on its no-commercials stance and cash in on advertising?...
AR Advertising: A Gimmick Or A New Advertising Frontier?
The origins of advertising can be traced back to newspaper advertising in the 19th century...
Amazon is coming for Madison Avenue's talent, and it could be another blow to embattled agencies and ad-tech companies
Amazon has big advertising ambitions, and it's coming after Madison Avenue's talent to realize them...
Worldwide Online Advertising Market Outlook 2019-2024: Mobile Platform to Witness High Growth
The "Online Advertising Market - Growth, Trends, and Forecast (2019 - 2024)" report has been added to ResearchAndMarkets.com's offering...
Story image for advertising from Digiday Advertising and media execs really want Netflix to have ads
Advertisers are confident that Netflix is going to one day have ads — or, at the very least, they really, really want Netflix to have ads...
How Social Media Influencers Are Used for Advertising
A new type of advertising is on the rise: the social media influencer...
If Facebook and Google don’t fix their problems, advertising execs say they could go somewhere else
This year as executives from the world’s biggest brands and ad agencies gather for the annual Cannes Lions advertising festival, Facebook and...
What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry
And how it will shape the way they create and deliver ads...
Three Ways Brands Can Leverage AI For Predictive Advertising
We live in a world that is becoming more personalized every day. Consumers have come to expect experiences that are tailored for them — espec...
Will Addressable Advertising Stave Off A Decline In Television Ad Spending?
E-marketer.com reports that digital advertising has grown to account for over half of all advertising expenditures, while spending on traditi...
Facebook to Boost Ad Spending as It Tries to Restore Reputation
Facebook Inc. said it is ramping up its global advertising spending as it aims to rebuild trust after a series of privacy missteps and other...
Drugmakers Sue Trump Administration to Halt Advertising Rule
Some of the U.S.’s biggest pharmaceutical companies sued the Trump administration to try and block a rule that would force them to put the pr...
Podcast Advertising Revenue Projected to Hit $1B by 2021
The Interactive Advertising Bureau's annual study reports revenue grew 53% to $479.1 Million in 2018...
Make advertising personal
We often hear how impersonal the world has become. We text rather than talk...