Political Media Report

New York Campaign Ads Are a Tale of Two Cities
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New York Campaign Ads Are a Tale of Two Cities
  • 04/18/2016 12:00 AM
  • Source: New Republic
Ahead of the April 19 primary, we're seeing a kinder, gentler side of the Big Apple...
Local TV stations counting on political ads worry about Donald Trump's ability to get free airtime
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Local TV stations counting on political ads worry about Donald Trump's ability to get free airtime
  • 04/14/2016 12:00 AM
  • Source: LA Times
Donald Trump has not taken independent expenditure money and does not have the kind of war chest typical for a general election campaign...
Old-School Talk Radio Is Still Big Enough to Break Candidates
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Old-School Talk Radio Is Still Big Enough to Break Candidates
  • 04/13/2016 12:00 AM
  • Source: Wired
POLITICIANS ARE FALLING all over themselves to figure out Snapchat and Instagram, but Donald Trump learned the hard way that a supposedly dyi...
Cablevision Media Sales Introduces Analytics Tool That Improves How Political Advertisers Reach Voters
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Cablevision Media Sales Introduces Analytics Tool That Improves How Political Advertisers Reach Voters
  • 04/05/2016 12:00 AM
  • Source: Fierce Markets
Provides unique insights into the most effective way to target audiences based on unique voter attributes...
Trump Seemingly Bulletproof Against Attack Ads, For Now, Says Texas A&M Prof.
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Trump Seemingly Bulletproof Against Attack Ads, For Now, Says Texas A&M Prof.
  • 04/06/2016 12:00 AM
  • Source: Newswise
Despite the growing barrage of attack ads against Republican frontrunner Donald Trump, most of which are being financed by GOP supporters, Tr...
US presidential election 2016: how candidates are fighting an advertising war
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US presidential election 2016: how candidates are fighting an advertising war
  • 04/11/2016 12:00 AM
  • Source: Marketing Magazine
The art of political ads, says Pringle, lies in confirming the existing ideas, thoughts or prejudices of voters...
The Subprime Banner Ad Crisis
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The Subprime Banner Ad Crisis
  • 04/05/2016 12:00 AM
  • Source: Ad Age
Are Banner Ads Poised to Experience the Same Fate as the 2008 Housing Market?...
Pro-Bernie Sanders And Anti-Donald Trump Political Ads Are The Most Effective On TV
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Pro-Bernie Sanders And Anti-Donald Trump Political Ads Are The Most Effective On TV
  • 04/08/2016 12:00 AM
  • Source: International Business Times
Bernie Sanders is far from the slickest presidential candidate, but he is clearly the most effective television advertiser in the 2016 race...
When It Comes to Political Programmatic Advertising, the Creative Has to Be Emotionally Charged Forming connections with voters makes the difference
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When It Comes to Political Programmatic Advertising, the Creative Has to Be Emotionally Charged Forming connections with voters makes the difference
  • 04/03/2016 12:00 AM
  • Source: Ad Week
Programmatic enables political candidates to reach audiences in real time...
Ad Industry to FCC: We Don't Need You on Privacy Beat
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Ad Industry to FCC: We Don't Need You on Privacy Beat
  • 04/07/2016 12:00 AM
  • Source: Ad Age
ANA Says We Don't Need Brawnier Cop...
Campaigns Finally Recognize That the Internet Isn't Just an ATM
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Campaigns Finally Recognize That the Internet Isn't Just an ATM
  • 04/04/2016 12:00 AM
  • Source: Ad Age
Interpreting the 2016 Presidential Ads Online...
WHEN DOES TRACKING GO TOO FAR?
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WHEN DOES TRACKING GO TOO FAR?
  • 03/31/2016 12:00 AM
  • Source: Campaigns & Elections
The consultant credited by many in the industry with pioneering tracking now worries the tactic has been taken too far by third-party groups...
How to Hack an Election
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How to Hack an Election
  • 03/31/2016 12:00 AM
  • Source: Bloomberg
Andrés Sepúlveda rigged elections throughout Latin America for almost a decade...
How Trump Hacked The Media
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How Trump Hacked The Media
  • 03/30/2016 12:00 AM
  • Source: FiveThirtyEight
Trump’s dominance on cable news isn’t the whole story...
Club for Growth Bashes Trump With $1 Million in Ads Over One Week
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Club for Growth Bashes Trump With $1 Million in Ads Over One Week
  • 03/29/2016 12:00 AM
  • Source: Ad Age
Only Ted Cruz Can Beat Donald Trump, Says Anti-tax Group in TV and Digital Ads...

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