Political Media Report

Hackers Update the Tactics Of Nixon's 'Plumbers'
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Hackers Update the Tactics Of Nixon's 'Plumbers'
  • 04/19/2016 12:00 AM
  • Source: Campaigns & Elections
In the field of epidemiology, public health professionals encounter viruses that mutate to become stronger and more aggressive than their ori...
Real-Time Advertising Helps Candidates Capitalize On – And Survive – Election Unpredictability
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Real-Time Advertising Helps Candidates Capitalize On – And Survive – Election Unpredictability
  • 04/19/2016 12:00 AM
  • Source: Ad Exchanger
Over the past half-century, media has played an increasingly significant role in the country’s presidential elections...
Sanders Buys Snapchat Geofilters to Get Out the Vote on Primary Day in New York
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Sanders Buys Snapchat Geofilters to Get Out the Vote on Primary Day in New York
  • 04/19/2016 12:00 AM
  • Source: Ad Age
Mobile Messaging Service Enlisted in Crucial Contest...
At Contested Convention, Consultants Would Take Center Stage
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At Contested Convention, Consultants Would Take Center Stage
  • 04/18/2016 12:00 AM
  • Source: Campaigns & Elections
The potential for a floor fight at the Republican National Convention in Cleveland this summer has GOP consultants digging out old strategy b...
New York Campaign Ads Are a Tale of Two Cities
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New York Campaign Ads Are a Tale of Two Cities
  • 04/18/2016 12:00 AM
  • Source: New Republic
Ahead of the April 19 primary, we're seeing a kinder, gentler side of the Big Apple...
Local TV stations counting on political ads worry about Donald Trump's ability to get free airtime
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Local TV stations counting on political ads worry about Donald Trump's ability to get free airtime
  • 04/14/2016 12:00 AM
  • Source: LA Times
Donald Trump has not taken independent expenditure money and does not have the kind of war chest typical for a general election campaign...
Old-School Talk Radio Is Still Big Enough to Break Candidates
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Old-School Talk Radio Is Still Big Enough to Break Candidates
  • 04/13/2016 12:00 AM
  • Source: Wired
POLITICIANS ARE FALLING all over themselves to figure out Snapchat and Instagram, but Donald Trump learned the hard way that a supposedly dyi...
Cablevision Media Sales Introduces Analytics Tool That Improves How Political Advertisers Reach Voters
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Cablevision Media Sales Introduces Analytics Tool That Improves How Political Advertisers Reach Voters
  • 04/05/2016 12:00 AM
  • Source: Fierce Markets
Provides unique insights into the most effective way to target audiences based on unique voter attributes...
Trump Seemingly Bulletproof Against Attack Ads, For Now, Says Texas A&M Prof.
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Trump Seemingly Bulletproof Against Attack Ads, For Now, Says Texas A&M Prof.
  • 04/06/2016 12:00 AM
  • Source: Newswise
Despite the growing barrage of attack ads against Republican frontrunner Donald Trump, most of which are being financed by GOP supporters, Tr...
US presidential election 2016: how candidates are fighting an advertising war
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US presidential election 2016: how candidates are fighting an advertising war
  • 04/11/2016 12:00 AM
  • Source: Marketing Magazine
The art of political ads, says Pringle, lies in confirming the existing ideas, thoughts or prejudices of voters...
The Subprime Banner Ad Crisis
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The Subprime Banner Ad Crisis
  • 04/05/2016 12:00 AM
  • Source: Ad Age
Are Banner Ads Poised to Experience the Same Fate as the 2008 Housing Market?...
Pro-Bernie Sanders And Anti-Donald Trump Political Ads Are The Most Effective On TV
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Pro-Bernie Sanders And Anti-Donald Trump Political Ads Are The Most Effective On TV
  • 04/08/2016 12:00 AM
  • Source: International Business Times
Bernie Sanders is far from the slickest presidential candidate, but he is clearly the most effective television advertiser in the 2016 race...
When It Comes to Political Programmatic Advertising, the Creative Has to Be Emotionally Charged Forming connections with voters makes the difference
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When It Comes to Political Programmatic Advertising, the Creative Has to Be Emotionally Charged Forming connections with voters makes the difference
  • 04/03/2016 12:00 AM
  • Source: Ad Week
Programmatic enables political candidates to reach audiences in real time...
Ad Industry to FCC: We Don't Need You on Privacy Beat
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Ad Industry to FCC: We Don't Need You on Privacy Beat
  • 04/07/2016 12:00 AM
  • Source: Ad Age
ANA Says We Don't Need Brawnier Cop...
Campaigns Finally Recognize That the Internet Isn't Just an ATM
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Campaigns Finally Recognize That the Internet Isn't Just an ATM
  • 04/04/2016 12:00 AM
  • Source: Ad Age
Interpreting the 2016 Presidential Ads Online...

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