Political Media Report

WHEN DOES TRACKING GO TOO FAR?
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WHEN DOES TRACKING GO TOO FAR?
  • 03/31/2016 12:00 AM
  • Source: Campaigns & Elections
The consultant credited by many in the industry with pioneering tracking now worries the tactic has been taken too far by third-party groups...
How to Hack an Election
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How to Hack an Election
  • 03/31/2016 12:00 AM
  • Source: Bloomberg
Andrés Sepúlveda rigged elections throughout Latin America for almost a decade...
How Trump Hacked The Media
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How Trump Hacked The Media
  • 03/30/2016 12:00 AM
  • Source: FiveThirtyEight
Trump’s dominance on cable news isn’t the whole story...
Club for Growth Bashes Trump With $1 Million in Ads Over One Week
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Club for Growth Bashes Trump With $1 Million in Ads Over One Week
  • 03/29/2016 12:00 AM
  • Source: Ad Age
Only Ted Cruz Can Beat Donald Trump, Says Anti-tax Group in TV and Digital Ads...
Do election lawn signs generate votes?
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Do election lawn signs generate votes?
  • 03/25/2016 12:00 AM
  • Source: Journalist's Resource
Each election season, political lawn signs dot neighborhoods nationwide ...
How YouTube is shaping the 2016 presidential election
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How YouTube is shaping the 2016 presidential election
  • 03/25/2016 12:00 AM
  • Source: The Washington Post
In January 2016, three political advertisement cracked the top 10 most-viewed YouTube ads. It was the first time any political ad cracked the...
Why The Open Exchange Isn’t Always Ideal For Political Buyers
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Why The Open Exchange Isn’t Always Ideal For Political Buyers
  • 03/29/2016 12:00 AM
  • Source: Ad Exchanger
Despite the advantages of programmatic buying, political advertisers hoping to go beyond the giant walled gardens owned by Facebook and Googl...
Study: Male voice-overs dominate political ads, but women's voices may be more effective
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Study: Male voice-overs dominate political ads, but women's voices may be more effective
  • 03/30/2016 12:00 AM
  • Source: Phys.org
In political ads, it seems that men and women are not created equal, according to research on the selection of voice-over announcers in campa...
How Storytelling Wins Over Voters in Political Native Advertising
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How Storytelling Wins Over Voters in Political Native Advertising
  • 03/23/2016 12:00 AM
  • Source: Alabama Media Goup
According to Borrell Associates, online political advertising will surpass $1 billion in 2016, over six times that of the previous presidenti...
Is Television Still the Key Influencer of Voter Behavior?
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Is Television Still the Key Influencer of Voter Behavior?
  • 03/25/2016 12:00 AM
  • Source: The Street
With so much debate about political ad spending in the presidential primaries, and specifically about the use of television advertising, it's...
How Political Campaigns Are Putting People Data To Work
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How Political Campaigns Are Putting People Data To Work
  • 03/22/2016 12:00 AM
  • Source: Ad Exchanger
We have all heard about the Democratic Party’s skill with data, and there is no doubt the Obama campaign’s masterful use of first-party regis...
ANA's Dan Jaffe on Why TV Is Taking a Beating in White House Race
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ANA's Dan Jaffe on Why TV Is Taking a Beating in White House Race
  • 03/18/2016 12:00 AM
  • Source: Ad Age
But General Election is Likely to Be Much Different Than the Primary...
Strategists Brace for Trump Train to Hit Down Ballot
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Strategists Brace for Trump Train to Hit Down Ballot
  • 03/21/2016 12:00 AM
  • Source: Campaigns & Elections
GOP Consultants across the nation are getting nervous phone calls from their longtime clients as an historic number of incumbents are now swe...
Don't Fire Your Pollster Yet
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Don't Fire Your Pollster Yet
  • 03/17/2016 12:00 AM
  • Source: Campaigns & Elections
Polling, we’re told, is now in a state of perpetual crisis...
For Consultants Battling Trump, It's On To Cleveland
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For Consultants Battling Trump, It's On To Cleveland
  • 03/16/2016 12:00 AM
  • Source: Campaigns & Elections
A core of Republican consultants who have been fighting Donald Trump’s march to the GOP nomination are now bracing for a contested convention...

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