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Is Trump Immune to the Attack Ad?
05/31/2016 12:00 AM
Source: U.S. News and World Report
Democrats hope to Romneyize The Donald, but doing so may be harder than they think....
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Beyond The 30-Second Political Campaign Ad
05/17/2016 12:00 AM
Source: Ad Exchanger
At the Campaign Tech East conference two weeks ago, much of the conversation focused on whether or not the 30-second TV ad still works for po...
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RNC Reserves an Unprecedented $150 Million in Digital Video Ads
05/20/2016 12:00 AM
Source: Ad Age
The Republican National Committee is finalizing its largest digital ad deal ever, to reserve $150 million worth of video ad inventory for the...
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Trump Defies Growth in Political Ad Spending, for Now
05/27/2016 12:00 AM
Source: Bloomberg News
Donald Trump may not need television ads, but other campaigns still do...
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For Big and Small Campaigns, Desktop Video Dominates Digital Political Ads
05/20/2016 12:00 AM
Source: eMarketer
US internet users say they learn more about politics from TV than anywhere else, and that TV ads are most likely to influence their voting be...
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Why Most Super Pac Ads Go Unnoticed
05/25/2016 12:00 AM
Source: Campaigns & Elections
It’s an uphill climb to create an effective political ad these days....
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Bots And Fraudsters Are Feasting On Political Ad Dollars
05/10/2016 12:00 AM
Source: Ad Exchanger
Blood in the water brings sharks, and high CPMs bring bots. ...
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Do TV Attack Ads Work Anymore?
05/20/2016 12:00 AM
Source: NPR
The first big T.V. advertising battle of the 2016 election is just beginning. ...
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How it's done: Political advertising at its best
05/23/2016 12:00 AM
Source: Ad News
With the 2 July double dissolution election around the corner, advertising, mainstream and social media has become a campaign battleground...
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REPUBLICAN CONSULTANTS KEEPING FAITH WITH FACEBOOK
05/19/2016 12:00 AM
Source: Campaigns & Elections
Republican consultants have no plans to shift their clients’ spending away from Facebook despite conservative rancor over the social media co...
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Censors and sensibility
05/19/2016 12:00 AM
Source: The Economist
Why does a company that “allowed voices to be heard in Iran and Egypt…silence the voices of anyone here?”. ...
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Marketers' Role at Upcoming Republican Convention Comes Under Scrutiny
05/12/2016 12:00 AM
Source: Ad Age
Amid controversial statements by presumptive nominee Donald Trump and pressure from activist groups, some corporate sponsors appear to be get...
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Trying to Figure Out the Intent and Impact of Political Ads
05/16/2016 12:00 AM
Source: WKSU
Like the cicadas -- only a lot noisier -- political ads are about to blanket Ohio and other swing states...
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The Underrated Power Of Context In Political Advertising
05/10/2016 12:00 AM
Source: Media Post
As our country enters the final stretch of primary season, wondering how long Bernie Sanders can keep up with Hillary Clinton, or what to mak...
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Why Campaigns and Advocacy Still Need Disrupting
05/11/2016 12:00 AM
Source: Campaigns & Elections
Sixteen months ago, calling Mothership Strategies a startup seemed like an overstatement....
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