Political Media Report
Is Trump Immune to the Attack Ad?
Democrats hope to Romneyize The Donald, but doing so may be harder than they think....
Beyond The 30-Second Political Campaign Ad
At the Campaign Tech East conference two weeks ago, much of the conversation focused on whether or not the 30-second TV ad still works for po...
RNC Reserves an Unprecedented $150 Million in Digital Video Ads
The Republican National Committee is finalizing its largest digital ad deal ever, to reserve $150 million worth of video ad inventory for the...
Trump Defies Growth in Political Ad Spending, for Now
Donald Trump may not need television ads, but other campaigns still do...
For Big and Small Campaigns, Desktop Video Dominates Digital Political Ads
US internet users say they learn more about politics from TV than anywhere else, and that TV ads are most likely to influence their voting be...
Why Most Super Pac Ads Go Unnoticed
It’s an uphill climb to create an effective political ad these days....
Bots And Fraudsters Are Feasting On Political Ad Dollars
Blood in the water brings sharks, and high CPMs bring bots.
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Do TV Attack Ads Work Anymore?
The first big T.V. advertising battle of the 2016 election is just beginning. ...
How it's done: Political advertising at its best
With the 2 July double dissolution election around the corner, advertising, mainstream and social media has become a campaign battleground...
REPUBLICAN CONSULTANTS KEEPING FAITH WITH FACEBOOK
Republican consultants have no plans to shift their clients’ spending away from Facebook despite conservative rancor over the social media co...
Censors and sensibility
Why does a company that “allowed voices to be heard in Iran and Egypt…silence the voices of anyone here?”. ...
Marketers' Role at Upcoming Republican Convention Comes Under Scrutiny
Amid controversial statements by presumptive nominee Donald Trump and pressure from activist groups, some corporate sponsors appear to be get...
Trying to Figure Out the Intent and Impact of Political Ads
Like the cicadas -- only a lot noisier -- political ads are about to blanket Ohio and other swing states...
The Underrated Power Of Context In Political Advertising
As our country enters the final stretch of primary season, wondering how long Bernie Sanders can keep up with Hillary Clinton, or what to mak...
Why Campaigns and Advocacy Still Need Disrupting
Sixteen months ago, calling Mothership Strategies a startup seemed like an overstatement....