Political Media Report

How it's done: Political advertising at its best
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How it's done: Political advertising at its best
  • 05/23/2016 12:00 AM
  • Source: Ad News
With the 2 July double dissolution election around the corner, advertising, mainstream and social media has become a campaign battleground...
REPUBLICAN CONSULTANTS KEEPING FAITH WITH FACEBOOK
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REPUBLICAN CONSULTANTS KEEPING FAITH WITH FACEBOOK
  • 05/19/2016 12:00 AM
  • Source: Campaigns & Elections
Republican consultants have no plans to shift their clients’ spending away from Facebook despite conservative rancor over the social media co...
Censors and sensibility
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Censors and sensibility
  • 05/19/2016 12:00 AM
  • Source: The Economist
Why does a company that “allowed voices to be heard in Iran and Egypt…silence the voices of anyone here?”. ...
Marketers' Role at Upcoming Republican Convention Comes Under Scrutiny
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Marketers' Role at Upcoming Republican Convention Comes Under Scrutiny
  • 05/12/2016 12:00 AM
  • Source: Ad Age
Amid controversial statements by presumptive nominee Donald Trump and pressure from activist groups, some corporate sponsors appear to be get...
Trying to Figure Out the Intent and Impact of Political Ads
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Trying to Figure Out the Intent and Impact of Political Ads
  • 05/16/2016 12:00 AM
  • Source: WKSU
Like the cicadas -- only a lot noisier -- political ads are about to blanket Ohio and other swing states...
The Underrated Power Of Context In Political Advertising
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The Underrated Power Of Context In Political Advertising
  • 05/10/2016 12:00 AM
  • Source: Media Post
As our country enters the final stretch of primary season, wondering how long Bernie Sanders can keep up with Hillary Clinton, or what to mak...
Why Campaigns and Advocacy Still Need Disrupting
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Why Campaigns and Advocacy Still Need Disrupting
  • 05/11/2016 12:00 AM
  • Source: Campaigns & Elections
Sixteen months ago, calling Mothership Strategies a startup seemed like an overstatement....
Why it took two weeks for a Donald Trump attack ad to anger people
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Why it took two weeks for a Donald Trump attack ad to anger people
  • 05/09/2016 12:00 AM
  • Source: LA Times
If you're running a political campaign and want an effective ad attacking your opponents, you need not only to be clever, you have to get the...
COMBATTING AD FRAUD? VENDORS NEED TO LEAD THE WAY
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COMBATTING AD FRAUD? VENDORS NEED TO LEAD THE WAY
  • 05/06/2016 12:00 AM
  • Source: Campaigns & Elections
Digital vendors are trying everything from money-back guarantees to third-party monitoring as ways to reassure clients that fraud won’t eat i...
Former Facebook Workers: We Routinely Suppressed Conservative News
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Former Facebook Workers: We Routinely Suppressed Conservative News
  • 05/09/2016 12:00 AM
  • Source: Gizmodo
Facebook workers routinely suppressed news stories of interest to conservative readers from the social network’s influential “trending” news ...
How The Shows You Watch Determine Which Candidates’ Ads You See
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How The Shows You Watch Determine Which Candidates’ Ads You See
  • 05/03/2016 12:00 AM
  • Source: I Agree to See
If you had to guess, out of all the people who ran in the 2016 presidential election, which candidate was most likely to air a political ad d...
It's Official: Men Don't Listen
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It's Official: Men Don't Listen
  • 05/03/2016 12:00 AM
  • Source: Roll Call
Why have the millions spent on TV ads against Donald Trump yet to slow down his presidential campaign? ...
Online Political Ads Find Lonely, Isolated Voters—And Barrage Them
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Online Political Ads Find Lonely, Isolated Voters—And Barrage Them
  • 05/03/2016 12:00 AM
  • Source: Observer
The boss of a leading voter-tech firm explains why we all hate each other...
Do Campaigns Need to Rethink Their Twitter Strategy?
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Do Campaigns Need to Rethink Their Twitter Strategy?
  • 05/02/2016 12:00 AM
  • Source: Campaigns & Elections
Investors aren’t the only ones reconsidering the value of Twitter....
Want to follow the money behind political ads? Good luck finding it
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Want to follow the money behind political ads? Good luck finding it
  • 04/29/2016 12:00 AM
  • Source: The Baltimore Sun
Lots of stories I cover in media make me angry. The failure of public TV to come anywhere near living up to its promise. ...

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