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Harnessing Big Data to Shape Winning Political Campaign Strategies
10.11.2024
by: Political Media Staff
In the digital age, political campaigns are no longer driven by gut instincts or guesswork....
Snapchat Debuts Ads In The Chat Tab
10.08.2024
by: Colin Kirkland
Source: Media Post
Starting on Tuesday, the social media company will begin testing "Sponsored Snaps" with Disney in users' personal inboxes....
Digital Guerrilla Marketing Tactics: Winning Political Campaigns with Bold Strategies
10.09.2024
by: Political Media Staff
In today’s crowded political landscape, traditional strategies alone may not be enough to capture voters’ attention. ...
Maximizing the ROI of Influencer Marketing for Political Campaigns
10.08.2024
by: Political Media Staff
Influencer marketing has become a powerful tool in political campaigns, but how do you measure its return on investment (ROI)?...
TikTok Ad Partnership Shows How Campaigns Drive Real-World Actions
10.02.2024
by: Colin Kirkland
Source: Media Post
A partnership with marketing and measurement company InMarket will allow TikTok advertisers to see new stats on how their in-app campaigns ar...
Amazon Follows Google Into Visual Search To Strengthen Shopping
10.02.2024
by: Laurie Sullivan
Source: Media Post
Amazon announced five visual search features in its shopping app that allow customers to improve their experience throughout the marketplace....
Optimizing Campaign Events with Geolocation Data
10.03.2024
by: Political Media Staff
In today’s political landscape, successful campaign events are driven by data—and one of the most powerful tools available is geolocation dat...
Content Curation vs. Content Creation: Which Strategy Boosts Your Brand?
10.03.2024
by: Political Media Staff
In today’s fast-paced digital landscape, brands are constantly seeking ways to engage their audience and remain relevant....
The Virtual Shift: How Campaign Strategies Are Being Transformed by Online Events
10.03.2024
by: Political Media Staff
Virtual events are reshaping political campaigns, offering scalable and cost-effective solutions to reach voters nationwide while boosting en...
3D Printing: The Game-Changer for Political Merchandise
10.02.2024
by: Political Media Staff
In the ever-evolving landscape of political campaigns, innovation is key to staying relevant and engaging voters. ...
Don't Leave Your Fundraising on Autopilot During GOTV
09.30.2024
by: Ken Mika
Source: Campaigns & Elections
What is one thing we see campaigns forget that costs them victory? Forgetting to add GOTV language to their fundraising appeals....
Statara, Comscore Expand Traditional Audience Segments
09.30.2024
by: Laurie Sullivan
Source: Media Post
The company believes it has found a way to ensure brands do not waste money targeting those not interested in specific products....
Boost Your Campaign's Fundraising with Email Segmentation
10.01.2024
by: Political Media Staff
In today’s digital age, political fundraising is more competitive than ever....
Meta Unveils Celebrity-Voiced AI Assistant
09.26.2024
by: Danielle Oster
Source: Media Post
MetaAI is allowing users to speak to the chatbot and hear responses in the voice of celebs such as Judi Dench and Kristen Bell....
Crowdsourced Content: A Game-Changer for Political Advertising
10.01.2024
by: Political Media Staff
In today’s media environment, where conservative voices are often suppressed, campaigns must find innovative ways to connect with voters....
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