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Meta Expands Its Reminder Ads Via Its Marketing API
09.12.2024
by: Colin Kirkland
Source: Media Post
Meta has updated its Reminder Ads on Instagram via the Marketing API, giving marketers that create these ads in third-party apps the same fun...
The Brandtech Group Draws The Blueprint For Ethical AI
09.12.2024
by: Laurie Sullivan
Source: Media Post
Agency in-house and legal teams are settling into the era of generative AI (GAI)...
Matching Voter File Online Impressions Is Getting Harder. One Firm Thinks It Has A Solution
09.11.2024
by: Sean J. Miller
Source: Campaigns & Elections
A media shop is looking to help clients alleviate the headache that comes with the breakdown between voter file and third-party data....
Emotional AI: The Game-Changer in Voter Engagement and Campaign Strategy
09.13.2024
by: Political Media Staff
In today’s political landscape, campaigns must move beyond traditional methods to truly engage voters....
The Influence of Social Media Platforms on Public Policy: A Conservative Perspective
09.12.2024
by: Political Media Staff
In today’s digital age, social media platforms like Facebook, Twitter, and Instagram have a powerful influence on shaping public policy....
The Fractured Landscape of Competitive Digital Data
09.09.2024
by: Tyler Goldberg
Source: Campaigns & Elections
While broadcast and cable disclosure rules are straightforward, they’ve not been modernized to keep up with the digital age....
How Voice Assistants Are Transforming Political Campaigns: A New Tool for Voter Engagement
09.12.2024
by: Political Media Staff
In today’s rapidly evolving tech landscape, political campaigns are constantly looking for ways to engage voters more effectively....
Shoppable Video Content: Transforming Campaign Advertising
09.10.2024
by: Political Media Staff
Political campaigns have always been about connecting with voters, and in today’s digital age, the strategies for doing so are evolving rapid...
Engaging Voters Through Gamification: A New Frontier in Voter Education
09.10.2024
by: Political Media Staff
In today's fast-paced digital world, political campaigns face an ongoing challenge: how to engage voters in meaningful ways....
Neuromarketing: The Brain Science Behind Winning Campaigns
09.10.2024
by: Political Media Staff
In the competitive world of political campaigns, understanding voter behavior is key....
IAB: Media Buyers Boost 2024 Ad Outlook To +11.8%
09.05.2024
by: Laurie Sullivan
Source: Media Post
Media buyers expect to spend 11.8% more on ads in 2024 - up 2.3 percentage points from earlier estimates made last November. Paid search is f...
Using AI to Optimize Fundraising Campaign Strategy
09.05.2024
by: staff
In today's rapidly evolving digital landscape, leveraging artificial intelligence (AI) in fundraising can be a game-changer for organizations...
Why Public Affairs Professionals Need to Embrace the AI Revolution
09.04.2024
by: Jeff Berkowitz
Source: Campaigns & Elections
Keyword search is dead — not that it ever worked well for public affairs pros anyway — and generative AI killed it....
How to Use AI to Predict and Enhance Donor Engagement
09.05.2024
by: staff
As artificial intelligence (AI) continues to reshape industries, political campaigns and nonprofit organizations are increasingly turning to ...
Leveraging AI for Real-Time Campaign Fundraising Insights
09.05.2024
by: staff
In the modern political landscape, data-driven strategies have become essential to successful campaigns. One of the most transformative tools...
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