The Political Media Report

Whilst identifying the “Cost per Influence” of your email marketing campaign is crucial to evaluating its success, you won’t be able to achieve that success if your campaign is not based on customer insight and responsive to behavioural change. So what can marketers do to make sure they are equipped to deliver it and capitalise on changing consumer behaviours in real-time? Read More...

Twitter's global ad revenue is expected to hit nearly $1 billion in 2014, according to a new estimate from eMarketer. The researcher upped its estimates for Twitter's ad revenue this year and next based on greater-than-expected demand for Twitter's mobile ads. eMarketer now expects that Twitter will generate $583 million in ad revenue in 2013 and $950 million in 2014, up from a previous estimate of $545 million this year and $808 million next year. Read More...

One of the Republican Party’s top campaign masterminds, Karl Rove, is reportedly looking to build the epicenter of conservative digital campaign tools right in the heart of Silicon Valley. “We are working within the party to create a big toolbox that can compete in the midterms and be used by all,” private-equity investor Richard Boyce told the Wall Street Journal about the still-forming entity. However, when Rove and company start looking for talent, they might find the most well-regarded hackers want nothing to do with the Republican party–no matter how much money is offered. Read More...

Are you a politically conscious conservative eager to make a difference? Has your experience at the Conservative Political Action Conference inspired you to engage in the electoral process beyond merely voting? Do you have the financial assets to support a candidate but are concerned you might end up grossly violating the law?  Read More...

One of the most discussed topics surrounding Google's futuristic smart glasses is whether the specs could have a prescription lenses option in the future. In a note posted to Google+ on Tuesday, the company answered a resounding, "yes!" Without getting into too much detail, Google said on its Project Glass page we can expect to see a prescription solution Google Glass "later this year." Read More...

Robots confused about what they encounter in the world of humans can now get help online. Read More...

Here’s an existential question for the modern era: If politicians throw a hashtag and nobody shows up, did they make any noise? Washington is infatuated with attempts to make various buzzwords trend on Twitter, even though the vast majority of those efforts are #epicfails. In the process, they’ve embarrassed themselves and handed opponents an easy — and often unfair — way to quantify how little the public agrees or supports whatever cause the pol is trying to promote. Read More...

A remarkable year-long study by the Pew Research Center finds that what's trending on Twitter, often used by national reporters to gauge immediate public opinion of news events like President Obama's election, exaggerates to the point of lying. Read More...

Bob Woodward said this evening on CNN that a "very senior person" at the White House warned him in an email that he would "regret doing this," the same day he has continued to slam President Barack Obama over the looming forced cuts known as the sequester.  Read More...

Congressman Steve Stockman (R., Texas) accused President Obama’s gun-control campaign of using Twitter bots to flood Republican lawmakers and give the illusion of widespread support for the president. “Obama’s anti-gun campaign is a fraud,” Stockman said. ”Obama’s supporters are panicking and willing to do anything to create the appearance of popular support, even if it means trying to defraud Congress.”  Read More...